2/16/2024 0 Comments Doomed Lands for ios download![]() Perhaps the most interesting thing, though, is that Nintendo has chosen to eschew the well-established free-to-play models used almost universally in the mobile space. There were lots of things about Miyamoto's appearance at the Apple keynote that were interesting, from the overt statement made by Nintendo's most famous creator turning up on Tim Cook's stage to the still-unclear nature of the iOS exclusivity for Mario's mobile debut. ![]() ![]() Nintendo is turning up fully armoured and equipped to a battle that was already lost long ago" "If almost any other company did this, I would probably dismiss it out of hand as naive and doomed to failure. In order to realise that, however, Nintendo has apparently decided to take on a herculean task Nintendo wants to change how the world consumes mobile games. Where much commentary has focused on mobile as a threat to console, Nintendo sees the potential for a virtuous circle. I've written before about how Nintendo sees mobile as a complementary business to console gaming - with mobile titles using established, well-loved console IP to drive their success, and in turn drumming up interest in subsequent console games through their broad reach and accessibility. What is very clear from the announcement of Super Mario Run, though, is that Nintendo is still utterly determined to do mobile on its own terms and nobody else's. Plenty of analysts and commentators have, of course, argued for Nintendo's engagement with mobile games for years. ![]() Seeing Miyamoto announce what will likely be one of the company's most important launches of the year on Apple's stage, though, took Nintendo's new approach to mobile out of the realm of abstract knowledge and into the realm of concrete reality. Of course, we've all known for some time that Nintendo's stance on mobile gaming had softened to the point that a long-term partnership with DeNA and the phenomenal launch of Pokemon Go had become possible. For those who have been following the games industry closely over the past decade or so, watching Shigeru Miyamoto take the stage at Apple's iPhone 7 event in California last week felt like a cheese-induced fever dream. ![]()
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